You know that feeling of your stomach dropping when your investments drop? When your investments rise, do you feel the same excitement? You're not the only person who feels this way. Those powerful emotions can hijack even the best investment plans.
We'll talk about the reasons why you react this way, and more importantly, how to keep calm when markets are crazy. - Learn more about Affirm Wealth Advisors
Why your brain sabotage your investments
Your relationship with your money is not just about the numbers. It's deeply personal and influenced by everything you've experienced in life.
The hidden forces behind your financial decision-making
Are you sure that your decisions regarding money are rationale? Do you really make rational decisions about your money? You subconsciously make most financial decisions.
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The brain is more sensitive to losses than gains. Losing $1,000 feels much worse than winning $1,000.
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Market crashes are now more real than ever before thanks to the evolution of wiring
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Fear and greed drives more investment decisions that logical analysis will ever do
Your financial future is shaped by the past.
Remember how you and your family discussed money in childhood? Early financial experiences have left a lasting impression on your current market reactions.
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Early money experiences form neural pathways that last decades
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The effects of living through market crashes on our minds
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Your financial history has a greater impact on your risk appetite than any class in finance
Why Knowing better doesn't necessarily mean doing better
This is the sad truth: Knowing what to spend your money on doesn't ensure you'll do it. This explains why even financial experts make irrational choices when emotions run high:
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In seconds, the market can be dominated by panic.
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Implementation gaps cost more than knowledge gaps to investors
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The mere dissemination of information is not enough to change deeply ingrained financial behavior
Behavioral Finance, The Science Behind Market Madness
Tradition economics assumed that we are all rational investors. Behavioral finance reveals emotions as the primary driver of market movement.
From Rational Theory to Emotional reality
Researchers began to study the field when they noticed patterns of irrational behavior in financial markets.
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Classical economics can't explain why the markets are always overreacting
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Psychologists Kahneman and Tversky revolutionized our understanding in the 1970s
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The 2008 Financial Crisis pushed behavior finance into mainstream
Why Markets Aren't Always Rational
Despite what the textbooks say, markets aren't perfectly efficient. Human psychology creates persistent inefficiencies:
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Assets can be mispriced by emotional reactions
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Investor herding generates boom-bust cycles that transcend fundamental values
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Bubbles and market crashes are caused by psychological factors
Investment Principles that Every Investor Must Know
When emotions cloud your judgement, you can recognize them by understanding these concepts.
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Loss aversion is a phenomenon where losses hurt about twice as bad as similar gains.
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Recency bias: Giving too much weight to whatever happened most recently
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Anchoring effect: Tying decisions to arbitrary reference points rather than fundamentals
The Emotional Investment Traps That We All Fall For
Your brain has built-in shortcuts that helped our ancestors survive but can devastate your investment returns. Let's look at these biases and how to overcome them.
Fear-Based Mistakes That Cost You Money
Fear of losing money is more common than other emotions.
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Loss Aversion makes you sell winners prematurely and hold back losers too long.
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When opportunities are most abundant, risk aversion is at its highest.
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The inflationary effect of catastrophizing can lead to excess cash balances.
When Greed is at the Wheel
You can be tempted to take excessive risk during bull markets by your optimism bias.
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Overconfidence makes you underestimate risks and overestimate abilities
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Fear of missing out (FOMO) is what drives you to pursue performance in hot sectors
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Selective memory helps you forget past mistakes during market euphoria
Cognitive Blind Spots Every Investor Has
Your brain is constantly looking for information that will confirm your beliefs.
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You may ignore warnings in investments that you love because of confirmation bias
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Mental accounting can lead to inconsistencies between accounts when it comes to risk assessment
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Sunk Cost Fallacy: You are stuck with losing strategies because of "you have already invested so many dollars"
The Four Market Cycles, and Their Emotional Rolling Coaster
Psychological cycles in markets are as predictable and predictable as their price patterns. You can gain a huge advantage by recognizing the emotional state of the market.
Bull Market Psychology: The Dangerous Path to Euphoria
Bull markets have a predictable emotional progress:
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Early optimism presents solid opportunities at reasonable prices
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Middle appreciation increases confidence, but also complacency
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Analysing the situation rationally is not enough to avoid danger.
Bear Market Psychology from Denial to Opportunity
Bear markets trigger predictable emotional responses
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Denial keeps investors fully invested as markets begin declining
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Fear drives widespread selling of goods as losses escalate
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When the pessimism reaches its maximum, capitulation can create the most opportunities
Psychological indicators can be used to identify market turning points
Market transitions happen first in investor psychology, then in prices:
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Market tops are often predicted by excessive optimism before the prices peak.
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Widespread capitulation typically precedes market bottoms
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Sentiment can lead to price movements in weeks or years.
How to deal with your emotions in a market turmoil
It is possible to learn how to manage your emotional response when the market fluctuates. You can use these techniques to keep your rationality when markets are volatile.
Mindfulness practices that improve investment decisions
Developing awareness of your emotional reactions creates space for more rational decisions:
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Regular meditation improves emotional regulation during market stress
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Body scanning is an easy way to identify whether anxiety is affecting you.
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The emotional labeling of "I'm afraid" reduces reaction intensity
Why Investment Journaling will Transform your Results
This simple exercise dramatically improves your decision-making quality.
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Investment journals create objective records of your thought process
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Tracking emotions alongside decisions reveals harmful patterns
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Regular reflection builds awareness about your personal financial triggers
The Power of Psychological Distance
By viewing the market volatility with a detached view, emotional reactivity is reduced:
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Imagine that you are giving advice to your friend, not yourself
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When making decisions, use third-person language ("What should Jane be doing?").
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Visualize your future-self to put long-term outcomes above short-term emotional responses
Building an investment strategy to work with your Psychology
Your psychological tendencies are important to your investment strategy. Aligning your investment strategy with your psychological tendencies improves your long-term outcomes.
Rules-Based Investing: Your Emotional Circuit Breaker
Clear investment guidelines established in advance help prevent emotional override.
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Pre-commitment strategies prevent impulsive decisions during volatility
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Rebalancing laws force counter-productive behavior when emotions resist
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Systematic investment plans eliminate timing decisions entirely
Finding Your Sleep-at-Night Factor
When the markets are turbulent, staying invested is possible with the right size of position.
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Positions that are small enough to avoid panic sales during downturns
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Diversification helps reduce emotional attachment to individual investments
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Risk management is a way to prevent catastrophic losses and abandonment.
Matching the emotional capacity of a person to their timeframe
Different time horizons require different psychological approaches:
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The emotional reaction to volatility in the short term is reduced by a longer time horizon
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Distinct strategies for different goals improve overall stability
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Preparing mentally for volatile reactions reduces the surprise of unexpected reactions
Social Psychology and Market Psychology
The markets are social institutions, where the psychology of collective behavior drives price changes. Understanding these dynamics allows you to resist unhealthy social pressures.
Why We Can't Stop Following the Herd
Humans are evolved to seek safety in the crowd.
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Social proof is a powerful tool that encourages investors to buy popular investments at the top of the stock market
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Herding is the reason why markets move in both directions
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Contrarian opportunities emerge when herding behavior reaches extremes
Media Narratives: How they Influence Market Movements
Financial media amplifies emotional extremes through compelling stories:
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Market movements are not led by news coverage, but rather follow them.
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Media narratives can simplify complex dynamics into dramatic stories
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Headlines are more emotional during periods of market stress
Thinking Independently When Everyone Agrees
Independent thinking has many benefits:
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Cultivate a diverse information diet to reduce narrative capture
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Seek disconfirming evidence to strengthen investment theses
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At extremes, the best results come from a contrarian approach
Create a better relationship with your money
The way you view money in general will influence your investment decisions. Clarifying your money philosophy improves decision quality during market swings.
Redefining Wealth in Your Own Terms
Wealth can mean different things to different individuals.
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More satisfaction can be gained from financial freedom than through pure accumulation
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Knowing your "enough" reduces harmful comparison
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Time control is often more important than absolute riches
Aligning Your Money With Your Values
Investment decisions reflect your deeper values:
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Value-aligned investments can reduce cognitive dissonance and volatility
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Personal purpose brings stability to markets when they become turbulent
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Ethics can help to increase commitment towards long-term strategic goals
Find Your Balance Today and Tomorrow
Money serves current needs as well as future goals.
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Over-saving might create unnecessary present sacrifice
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Under-saving creates future anxiety that diminishes today's enjoyment
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Your individual balance point will depend on circumstances and values
Your Action Plan for Creating an Emotional Control System
When theory is implemented, it becomes more valuable. Create a personalized emotional management approach.
Create your Investor Policy statement
An investment policy written down can serve as a point of reference during turbulent market conditions.
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Document your investment policy before the market is stressed
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Include specific guidelines for actions during market extremes
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Review your review annually but only make minor modifications to maintain consistency
Create Your Own Circuit breakers
Predetermined pause points prevent reactive decisions during high-emotion periods:
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Mandatory waiting periods before making significant portfolio changes
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Asset allocation limiters that limit the maximum adjustment
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During emotional times, trusted advisors can provide perspective.
Turn every cycle of the market into an opportunity to learn
A systematic review transforms market experience into valuable learning
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After-action reviews reveal emotional patterns
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Focus on process, not just results
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Small improvements compound over an investing lifetime
Your edge is based on your psychology
The greatest investment advantage is to manage your emotions. While you may not be able to control the markets themselves, you are able to control how you respond. That is probably the most valuable skill in investing.
What emotional investing traps have you fallen into? How do you manage your emotions during times of market volatility? Comment on your experience!